affectation \af-ek-TAY-shuhn, noun:
1. an artificial way of talking or behaving put on to impress others; pretense
2. an unnatural action, expression, or trait that indicates artificiality
“I can’t wait to see you and tell you in person,” he said with the ozzing sweetness of affectation that left a bitterness in my mouth long after we hung up the phone.”